Saturday, March 31, 2012

Nostalgia A-Z

During the month of April, I'm taking on the A-Z Blogging Challenge again. This year the topic will be nostalgia.

Join me as I take a look at restaurants, foods, movies, tv shows, music and objects that conjure up feelings of nostalgia.

Is it about idealizing the past? Reflecting on truly happy times gone by? Or avoiding the present?

Check out what Don Draper had to say about it in this classic scene on the tv show Mad Men:

"Well, technology is a glittering lure. But there's the rare occasion when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product. My first job, I was in-house at a fur company, with this old pro copywriter. Greek, named Teddy. And Teddy told me the most important idea in advertising is "new". Creates an itch. You simply put your product in there as a kind of... calamine lotion. But he also talked about a deeper bond with the product: nostalgia. It's delicate... but potent. Teddy told me that in Greek, "nostalgia" literally means, "the pain from an old wound". It's a twinge in your heart, far more powerful than memory alone. This device isn't a spaceship. It's a time machine. It goes backwards, forwards. It takes us to a place where we ache to go again. It's not called the Wheel. It's called a Carousel. It lets us travel the way a child travels. Around and around, and back home again... to a place where we know we are loved."

1 comment:

Anonymous said...

That's a great quote, holy cow. This should be a fun A to Z series. On another note, well done on meeting and beating your March Write1Sub1 goals into submission!